Quelques semaines après l’apparition de pubs dans Counter-Strike via une entreprise externe qui avait oublié de prévenir VALVe, les développeurs de CS annoncent avoir réglé à l’amiable leur contentieux avec la régie de pub en question. Le communiqué de presse ne dit pas s’il y aura à l’avenir de la pub officielle dans Counter-Strike ou pas.[–SUITE–]
VALVE AND IGA WORLDWIDE ANNOUNCE IN-GAME ADVERTISEMENT RESOLUTION
Bellevue, WA and New York, NY – February 16, 2006 – Valve® Corporation, a leading content and technology developer, and IGA Worldwide Inc., a leading in-game advertising firm, today announced an amicable resolution of differences regarding in-game advertising in Counter-StrikeTM, the number 1 online action game in the world. This amicable resolution also absolves IGA’s advertisers and IGA’s advertising agencies from any liability.
Advertising in games (also known as « in-game advertising ») represents one of the fastest growing segments of the gaming and advertising industries.
Last year, IGA arranged for the placement of advertising in Counter-Strike for certain advertisers and their agencies. Like all commercial advertisements, ads in games such as Counter-Strike require permission from the intellectual property (IP) owner. IGA has always sought to honor the intellectual property rights of the owners of games in which its advertising is inserted. IGA takes its responsibility to obtain such permission very seriously.
Valve and IGA have announced that they are pleased to have reached a swift and professional resolution of any issues that may have existed between them, IGA’s advertisers and IGA’s advertising agencies. Valve and IGA look forward to discussing mutually beneficial opportunities in the future.
